Use Electrician as your main category. List panel upgrades, generators, EV chargers and lighting as separate services. Mention your license in the description. Take photos of clean panel work. Prepare generator posts before the storm season.
How customers search for electricians
These are the searches that produce calls in this trade. Each one has a different value and a different level of competition.
| Search | What it means for you |
|---|---|
| electrician near me | The largest search, and it covers every job type. |
| electrical panel upgrade | High price, and the customer plans the work. Reviews decide the result. |
| generator installation | Very high price, and demand rises before and after storms. |
| ev charger installation | Growing volume, and few companies list it. |
| emergency electrician | Immediate calls. Availability decides who wins. |
| ceiling fan installation | Small jobs that fill a slow day, and they produce reviews. |
Your categories
Main category: Electrician
Electrician is the main category for almost every company in this trade. Add Generator shop only if you sell and service generators, because it draws retail searches.
Additional categories to consider:
- Electrical installation service
- Lighting contractor
- Generator shop
- Electrical repair shop
Use our category finder to confirm, and read the category guide for the method to change a category safely.
The services to list
Add each service as a separate item. Use the words that customers type, not the words that the trade uses. This list covers most companies in this trade.
- Panel upgrade
- Panel repair
- Whole home rewiring
- Generator installation
- Generator maintenance
- EV charger installation
- Lighting installation
- Recessed lighting
- Ceiling fan installation
- Outlet and switch repair
- Electrical inspection
- Surge protection
- Landscape lighting
- Commercial electrical service
- Emergency electrical repair
Write one or two sentences for each service. Add a price or a price range if you publish prices.
Hours and availability
Emergency electrical calls come at night and on weekends. Set the hours that you actually answer. Add an after-hours note to the description if you take emergency work at a different rate.
The photos to take
Take these six photos. Each one answers a question that a customer asks before the call.
- A panel before and after a replacement, from the same position
- A whole home generator with the transfer switch
- An EV charger installed on a garage wall
- New lighting in a finished room, at night
- A tidy junction box or a labeled panel
- Your van with the company name and the license number
Add three to five photos each week. Our photo audit shows the gaps on your listing.
Your review system
Ask each customer on the day of the job. Send a direct link in a text message. Ask one time, then send one reminder after three days.
Use our review link builder for the link, and the request template for your trade. Answer each review with the reply writer.
Do not offer a discount or a gift for a review. Do not ask only the customers that you think are satisfied. Google and the FTC prohibit both practices.
Your posting plan
Post one time each week. These are the messages that work in this trade.
Before storm season
Post about generator installation from late spring. Customers research before the first warning.
After a storm
Post your availability and your telephone number on the same day. Search volume rises immediately.
Winter
Post about surge protection and holiday lighting loads.
Spring
Post about panel capacity for new appliances and pool equipment.
Suspension risks for electricians
These are the mistakes that remove listings in this trade.
- A city or a service added to the business name.
- A listing at a supply house address or an office that you do not staff.
- A home address shown as a shop. Hide the address and use service areas.
- A missing license number in the description, which customers look for.
- Two listings after a company name change. Correct the listing that exists.
Examine your business name with our free name checker.
What your website must do
Google reads your website when it selects the businesses for the map. Three things matter most.
- One page for each main service, with the words that customers use.
- The same business name, address and telephone number as your listing.
- A page for each area that you serve, with real local detail.
See local SEO for your website.
An example of the work in order
An electrician with two vans. This is an example that shows the order of the work. It is not a client report.
- The company had 8 reviews, no service list, and a main category of Electrical installation service.
- The corrections: main category changed to Electrician, 12 services added, generator work listed separately, a review request added to the end of each job, and photos of finished panels uploaded each week.
- The plan: generator posts from May, and a rank scan each month to measure the service area.
Your checklist
- Main category set to Electrician
- Additional categories added for regular services only
- Each service listed separately, in customer words
- Business name is the real name, with no extra words
- Hours are correct, and they match the telephone that you answer
- Service area covers the places that you drive to
- At least 15 real photos, and new photos each week
- A review request sent to each customer on the day of the job
- Each review answered within 48 hours
- The same business name, address and telephone number on other websites