Can I send the same message to every customer?

Yes. Use the template for your trade. Change the name of the customer, and nothing else.

What if the customer does not answer?

Send one reminder after three days. Then stop. More messages damage the relationship.

Can I put the link on an invoice?

Yes. A link or a QR code on an invoice works well. Send the text message as well.

Google Review Request Templates for 12 Trades (Copy and Paste)

The short answer

Use the template for your trade. Put your review link at the end. Send the message on the day of the job. Send the reminder after three days, one time only. Do not offer a discount or a gift.

How to use these

Make your link with the review link builder.
Copy the template for your trade.
Replace [business] with your business name, and [link] with your link.
Save the message in your phone or your job software.

Each template is short. Short messages get more answers.

The templates

Plumbing

Text message

Thanks for letting us fix the [job] today, [name]! If you have a minute, an honest Google review really helps a local business like ours: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for your business today. If you have a minute, we would appreciate an honest review on Google. It helps other neighbors find a plumber that they can trust.

[link]

Thank you,
[business]

HVAC

Text message

Thanks for choosing [business], [name]! Now that your system is running again, would you leave us an honest Google review? It takes a minute and it helps us a lot: [link]

Subject: How did we do?

Hi [name],

Thank you for choosing [business] for your [job]. An honest Google review helps other homeowners find us before the next heat wave.

[link]

Thank you,
[business]

Electrical

Text message

Thanks for having us out today, [name]. If the work looks good, an honest Google review helps other homeowners find a licensed electrician: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for your business. If you are satisfied with the work, an honest review on Google helps other people in the area find us.

[link]

Thank you,
[business]

Roofing

Text message

Thanks for trusting [business] with your roof, [name]. An honest Google review helps other homeowners choose a roofer with confidence: [link]

Subject: Your new roof

Hi [name],

Thank you for choosing [business]. A roof is a large decision, and an honest review from you helps the next homeowner decide.

[link]

Thank you,
[business]

Painting

Text message

It was a pleasure working on your [room/house], [name]! If you are happy with the finish, an honest Google review helps us a lot: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for choosing [business]. If you are happy with the work, please leave an honest review on Google. Photos in your review are always welcome.

[link]

Thank you,
[business]

Moving

Text message

Thanks for choosing [business] for your move, [name]! We know it is a stressful day. An honest Google review helps other families choose movers: [link]

Subject: Thank you for your move

Hi [name],

Thank you for trusting our crew with your move. An honest Google review helps other families find movers that they can trust.

[link]

Thank you,
[business]

Landscaping

Text message

Thanks for having us out, [name]! If the yard looks good, an honest Google review helps other neighbors find us: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for your business. An honest Google review helps other homeowners in the neighborhood find us.

[link]

Thank you,
[business]

Cleaning

Text message

Thanks for having us in your home today, [name]! An honest Google review helps other families find a cleaning team that they can trust: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for letting our team into your home. If you are happy with the results, an honest Google review helps other families find us.

[link]

Thank you,
[business]

Auto repair

Text message

Thanks for choosing [business], [name]! If you are happy with the repair, an honest Google review helps other drivers find an honest shop: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for trusting us with your vehicle. An honest Google review helps other drivers find a shop that they can trust.

[link]

Thank you,
[business]

Pest control

Text message

Thanks for choosing [business], [name]! If the service solved the problem, an honest Google review helps other homeowners: [link]

Subject: Thank you from [business]

Hi [name],

Thank you for your business. If the treatment solved the problem, an honest Google review helps other homeowners in the area.

[link]

Thank you,
[business]

Dental office

Text message

Thank you for visiting [business], [name]. If you have a minute, we would appreciate an honest Google review about your experience with our team: [link]

Subject: Thank you for your visit

Hi [name],

Thank you for visiting our office. If you have a minute, an honest review about your experience helps other families choose a dental office.

[link]

Thank you,
[business]

Please do not include medical details in your review.

Law firm

Text message

Thank you for trusting [business], [name]. If you have a minute, an honest Google review about your experience with our team helps other people choose a firm: [link]

Subject: Thank you

Hi [name],

Thank you for trusting our firm. If you have a minute, an honest review about your experience with our team helps other people who need help.

[link]

Thank you,
[business]

Please do not include case details in your review.

Do you want to know how many reviews you need?Answer 6 quick questions and see your score, free.

Take the 2-minute checkup

The reminder message

Send this three days later, one time. Then stop.

"Hi [name], just a quick reminder. If you have a minute for a Google review, here is the link: [link]. Thank you from all of us at [business]."

Before you send

Send to each customer, not only the satisfied customers.
Do not offer a discount, a gift or a competition entry.
Ask for an "honest review", not a "5-star review".
Get permission before you send text messages.
Dental offices and law firms: do not name the treatment or the case.

The reasons are on our review guide.

Google review request templates for 12 trades

How to use these

The templates

Plumbing

HVAC

Electrical

Roofing

Painting

Moving

Landscaping

Cleaning

Auto repair

Pest control

Dental office

Law firm

The reminder message

Before you send

Keep reading

Google Business Profile categories: how to choose the right one

How to get more Google reviews, without breaking the rules

How to get your business into the top 3 on Google Maps

Common questions

Find out where you show up on Google Maps.