Lesson 2 of 6, about 6 minutes

Pick the right categories and services

At the end of this lesson, Google knows your services.

The main category is the most important

The main category tells Google your type of business. Select the category for the work that gives you the most money. A plumbing company usually selects "Plumber". Do not select a small side service.

Do you not know the correct category? Search for your main service. Then look at the three businesses on the map. Their categories show you the correct answer.

Add a small number of extra categories

Extra categories show your other main services. Add only the services that you do. Too many categories confuse Google and your customers.

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List each service in simple words

Add each service as a separate item. Use the words of your customers, for example "water heater repair". Do not use technical words, for example "thermal systems". Write a short description for each service.

Use your real name only

The listing name must be your real business name. Put cities and services in the categories, the service list and the service area. Examine your name with our free business name checker.

Do this today
  • Look at the categories of the top 3 businesses for your main search
  • Set your main category
  • Add the extra categories for the services that you do
  • List each service separately
  • Examine your name with the name checker

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