The short answer
Post one time each week. Use a photo from a job, one or two sentences, and a clear next step. Do not post a discount for a review. Do not repeat the same post. Use the templates below and change the details.
How to write a post
- One photo, taken by you. A post with a real photo gets more attention.
- Two sentences. Customers read the first line only.
- Say the area. "in Gonzales" or "on the west side" tells the customer that you work near them.
- One next step. Call, book or read more.
- No personal information about the customer, and no house numbers in photos.
A post takes three minutes. The effect comes from the habit, not from one post.
The 52 ideas
Select one each week. The seasonal groups fit the quarter. The other groups fit any week.
Each week, all trades
- A finished job, with one photo and one sentence
- A before-and-after pair from this week
- A short answer to a question that a customer asked you
- A new service that you now provide
- A photo of the team on site
- A piece of equipment and the job that it does
- A neighborhood that you worked in this week
- A tip that saves the customer money
Seasonal, spring
- A maintenance check before the summer
- Storm preparation for the roof or the generator
- Spring cleaning services
- Air conditioner service before the first hot week
- Outdoor projects that start now
Seasonal, summer
- Emergency availability in the heat
- A heat wave tip for the equipment
- Vacation home checks
- Fast response times this week
- A summer project that you completed
Seasonal, fall
- Heating check before the first cold night
- Gutter and drain work before the rain
- End-of-year budget projects for businesses
- Insulation and energy costs
- A holiday schedule notice
Seasonal, winter
- Freeze protection for pipes
- Emergency numbers for a cold night
- Heating repair availability
- Indoor projects during bad weather
- A January maintenance plan
Trust and proof
- A new 5-star review, quoted with the reviewer name removed
- A license or a certification renewal
- Years in business, on the anniversary
- A team member introduction
- A truck with the new company graphics
- A safety practice that you follow
- A warranty that you provide
Useful to the customer
- What a fair estimate includes
- Three signs that the repair cannot wait
- What the customer must do before you arrive
- A question to ask any company in your trade
- How long a repair usually takes
- What you do not do, and who to call instead
- A common mistake that costs money
- The difference between two service options
Local
- Support for a local school or a team
- A community event that you attend
- A local landmark near a recent job
- A local business that you recommend
- A new service area
- A road closure or a local event that changes your route
- A parish or county that you now cover
- A local charity that you support
- A hiring announcement for your area
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Take the 2-minute checkupEight templates
Copy a template and replace the parts in brackets.
A finished job
Before and after
Seasonal reminder
A customer question
Team introduction
A tip
New service
Emergency availability
A simple posting plan
- Monday morning: select the photo from last week.
- Write two sentences with the template.
- Post it and set a reminder for the next Monday.
- Each quarter: read your performance report and see which weeks brought calls.