Why your position changes across town

Move the customer on the map. The top 3 businesses change, because Google calculates a new answer for each location. Nothing else changes.

Drag the yellow pin, or select a place. You can also use the arrow keys.

What the model shows

Each business has a reputation score. The score comes from reviews, mentions and activity. Google calls this prominence.

The customer position sets the distance. Google calls this proximity. The model subtracts a penalty for each mile.

Three results follow, and they are true on the real map.

A business with a strong reputation wins over a longer distance.
A business with a weak reputation wins near its address only.
Your position is not one number. It is a different number at each location, which is the reason for a rank scan.

The full explanation is in what decides the top 3.

Is this real Google data?

No. It is a model with example businesses. It shows how distance and reputation work together, not the results in your town.

Why does my position change when I do not change anything?

The person who searches moves. Your position is calculated for each location, so a customer across town sees a different list.

How do I win farther from my address?

Build prominence: reviews, mentions and an active listing. Relevance and prominence are the parts that you control.

You can start in two ways. Both are free. We do not make a sales call.

You can also write your own email. Send your business name and your city to team@localseomarketing.agency.