Lesson 6 of 6, about 5 minutes

Measure your results

At the end of this lesson, you can measure the results of your work.

Read your performance report

Your Google listing shows the number of calls, direction requests and website clicks. Read the report one time each month. Write the numbers in a list. You then see the changes.

Your position changes from block to block

A search at your office shows your position at that one location only. A customer in another part of town sees different businesses. A rank scan measures many locations in your area. You then see your strong areas and your weak areas.

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How to use the numbers

If the calls increase, continue your work. If the calls do not change after some months of regular work, a larger problem exists. Examples: an incorrect category, strong competitors near you, or a website that does not support your listing.

Do this today
  • Open your performance report. Write the calls from last month
  • Search your main service from two other parts of town
  • Take the free checkup to find your next correction

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