The Google listing checklist

Business information

• The business name is the same as your signs and documents, with no extra words
• The main category is your main business
• The extra categories are your other main services, and no more
• The telephone number goes to a person
• The website link operates, and the page is fast on a phone
• The hours are correct, and include the holiday hours
• The service area contains only the places where you go

Services and description

• Each service is a separate item, in the words of your customers
• The description gives your services and your area in clear words
• The description has no telephone number, no link and no promotion

Photos and updates

• The listing has a logo and a cover photo
• The listing has real photos of your work, your team and your vehicles
• You added new photos in the last two weeks
• You posted an update in the last month

Reviews

• You ask each customer for a review, not only the satisfied customers
• You have a direct review link for a text message
• Each review has a short, professional answer
• You have no paid reviews and no false reviews

Ownership and safety

• The business is the owner of the listing. Other people are managers
• Only one listing exists for your business
• Your name, address and telephone number are the same on Apple Maps, Bing, Yelp and Facebook

Measurement

• You know the number of calls from your listing last month
• You measured your position from several locations in your area